Video content is growing in popularity, and it has become an important aspect of every digital marketing plan. If you want to be a successful entrepreneur online then you can't skip video marketing. In this blog, we'll look at the SEO stats for video and YouTube marketing, by the end you'll know why videos play an integral part in boosting businesses.
Let's have a quick look at the video and YouTube SEO
1. Video SEO
Without rich & informative content, your video will not rank high and get more traffic. Video SEO is a technique to optimize videos for improving traffic and visibility. You can optimize the videos for various search engines such as YouTube, traditional Google search, Google video search, and more.
2. YouTube SEO
YouTube is the largest search engine globally exclusively for videos. The main purpose of YouTube SEO is to optimize your videos and display them during YouTube searches as well as related videos.
Video SEO Stats
Videos will drive more visitors and make them stay longer on your website.
Compared to text, Video search results have a 41% higher CTR.
By adding videos to your blogs, there are 53% chances to appear on Google’s first page.
Video blog posts will definitely attract the audience and increase the traffic in more numbers compared to purely text-based posts.
Videos will hold the visitors 2 minutes longer than the average time they spend on your website.
When a video is attached to an email, CTR can improve by 300%.
Research has proven that the chances of a video ranking on Google's first pages are more when compared to Text-based results.
YouTube was first created in 2005 and acquired by Google in 2006. It is the second most visited website globally. Youtube has more than 1.9 billion users monthly, 18-49 age group people watch the Youtube constantly.
YouTube is available in 90+ countries and 80 languages, out of it, only 15.8% of users are from the US. To promote your videos globally YouTube is the best platform as you may get a lot of audiences from countries like U.S., India, Japan, Russia, and China.
Videos on YouTube’s first page have an average of 14 minutes and 50 seconds.
70% of the trending videos are displayed based on the YT recommendation algorithm
Only HD quality videos will hold the first page on average of 69%.
Just by inserting an icon, the number of views will get doubled and increase the traffic for your site.
Keep the first part of your video very clear i.e (10-15 sec). This will decide the success of the ranking.
The title and descriptions of YouTube videos must be keyword-optimized to drive traffic.
Another interesting yet effective tip to get ranked on the top of the YT page is adding a thumbnail. It can 2x your viewers and traffic to your YouTube video.
The video must be optimized well to view on mobile as 70% of views are through a mobile device.
Visitors spend an average of 11 minutes and 24 seconds per day on YouTube.
The average YouTube visit has 6.5 page views.
Only 33% of the most popular YouTube videos are in English.
YouTube will make $5.5 billion in advertising revenue, in the US alone.
To get a huge audience base and increase views, search engine optimization of videos is a must. Use the above methods and rank higher by creating informative, and engaging YouTube videos.